Unit: Articulating the Integrated Plan
Due Date: Wed 3/15/17
Points Possible: 150
Points Earned: 0
Deliverable Length: See assignment details
Demonstrate understanding of the use of a broad set of digital communication tools.
Determine the use of available tools for integrated marketing on the internet.
Assess which tools should be the most effective for promoting their specific new business ventures.
Create a digital marketing plan for inclusion into the business plan.
Key Assignment Draft
Throughout this course you have articulated several aspects of marketing your planned new venture. Compile all of your writing and research and insert it into your business plan framework. This compilation should include the following sections:
Be sure to integrate your mission and vision into your marketing plan. Consistency is important to your success.
Add the following sections to your plan:
At least 1 of the following:
Note: Each section should be no longer than 1500 words. Depending on the venture marketing approach the marketing mix and digital marketing strategy documents will vary in length detail and complexity. In general terms most business plan sections should be between 5001000 words.
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