Case 1 focuses on Beer as an end item, for the consumer. And you have to become familiar with part of the supply chain with you as a wholesaler. You will also experience the Bull-Whip Effect as you practice in the EBBD simulation. Consider the idea of feedback within a system. Feedback as some form of information that is used to make decisions about controlling rates of flow.
How does feedback, or the absence of it, help to create the bull-whip effect? What feedback would you like to have, specifically, as you determine your weekly orders for Kentucky Swamp Brew? How would get such information? When would you like to have it?
Week 1: Enter your original response to this question. Support your response with evidence from the readings or other resources. It is not necessary to provide formal citations, but you should give the sources of your information.
Week 2: Respond to at least two of your classmates’ discussion post. Further the discussion and make it interesting. Support your response with evidence and provide your sources, at least informally.
DISCUSSION FOR FUN & PROFIT: Discuss the EBBD Simulation
The EBBD Simulation is intened to help you learn about the Bull-whip effect as you experience what it is like to be responsible for ordering a product to distribute to your customers.
Comment on this simulation. Did it help you learn? What did you like about it, not like? What are some ideas you have for making the simulation better?
Would you like to also play the role of one of the retail customers, ordering beer to stock in your store and having to deal with not getting your orders from EBBD on time?
Any other ideas or comments?
Be sure to respond to your classmates.
