1. Go to Illustration Capsule 7.1 Four Examples of Cross-Border Strategic Alliances in your textbook. Briefly address how is Airbus able to compete with Boeing for world leadership in large commercial aircraft? Also, if Airbus were an independent firm that was not formed of an alliance, do you think it could have successfully entered Boeing’s industry? 2. Go to Illustration Capsule 7.2, Yum! Brands’ Strategy for Becoming the Leading Food Service Brand in China in your textbook. Briefly describe Yum! Brands’ strategy as for becoming the leading food services brand in China.The required minimum number of words for initial postings is 250 words for each question listed above.
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