Indicate the type of sales
promotion that a producer might use in each of the following situations and
briefly explain your reasons:
(1) A firm has developed an
improved razor blade, but customers are not motivated to buy it.
(2) A competitor is about to
do a test market for a new brand and wants to track sales in test
market areas to fine-tune its marketing mix.
(3) A big grocery chain will not stock a
firm’s new popcorn-based snack product because it does not think there will be
much consumer demand.