Module 1 Discussion
In the “From Theory to Practice” case at the end of Chapter 1, Frank Supovitz – Vice President of Events and Entertainment of the NFL discussed how Visa, Gatorade, General Motors, and Pepsi were involved in a partnership for promotional events for the Super Bowl. Suppose a sponsor had issues with sharing a promotional event with another sponsor. How would you handle this situation? Would you attempt to get them to work together? Would you reorganize, or even cancel, the promotional event?