Research and Planning for Business Reports
1. Assume the role of Jeff Anderton and conduct research about green
meetings. Identify best practices for green meetings from the
perspective of vendors, compare marketing approaches, and evaluate the
strategic and financial importance of offering green meetings. Write
three specific research objectives
2. Explain strategic for collecting research for each objectives.
3. Write three research questions that you could ask conference
attendees that would help you understand what consumers think about
green meetings.