Based upon your assigned country prepare an assignment that conforms to the following structure:
- Identify the latest World Ranking of your assigned country;
- The bookmakers’ odds for your assigned country;
- The goal of your country in the competition;
- How do you expect your assigned country to compete? Defensive, attack?
- Provide examples of what your country has done in order to prepare the squad as well as possible for the competition in terms of the players’ physical and psychological welfare.
- Does your country have a unique competitive position or strategy, or is its focus simply upon operational effectiveness.
- If you were trying to convey the nature of your assigned country to someone who knew nothing about soccer, imagine that your country is a smartphone: what brand best describes your country, and explain your choice:
- Now look at your assigned country and predict the result (win, draw, loss) of each game in your country’s Group. A country obtains three points for a win, one point for a draw and 0 points for a loss. Based upon your predictions complete the table below.
Assignment 1: Key concepts and Business Strategy
A unique way of playing (e.g. Holland in 1970s; Spain 2010, 2014)
e.g. win World Cup;
qualify from group;
secure 6 points in group stage
e.g. become industry number one;
increase market share;
increase international sales.
Training to become better
Focus on value chain activities
Attack vs defense
Choice of generic strategy
Low cost vs differentiation (Porter)
Example: Total Football
Example: Apple and ecosystem;
Means of winning games
Means of delivering superior value to target market
External environment – remote environment
Home advantage due to large number of “12thman” – fans;
Best medical staff;
Decisions of referee;
PEST or PESTEL analysis
External environment- industry analysis –
intensity of rivalry
Bargaining power of suppliers
Are some groups more intense than other? Some groups very difficult due to membership; others much easier.
– some countries (e.g. Brazil) have so many excellent players that it is difficult to decide on final 22 players;
Some countries have so few excellent players, it is easy to decide on final 22.
Are there many rivals (e.g. car industry), or very few (e.g. soft drinks). Latter offers a much more appealing environment
Companies want to ensure that they have upper hand in negotiations with suppliers
External environment – competitor analysis
When you examine different teams you are conducting competitor analysis.
Think of the factors that you employ to assess a team.
You need to understand who has been strong in the past, but also who are the new rivals that are developing new competences. What are the critical success factors in the industry? How does each company score against the CSFs?
When you examine your country, what do you consider the most important considerations to address?
Just apply the same approach as employed to soccer to the company of your choice.
The product portfolio/brands
The product life cycle
The age of the players
The stage of the products
What makes for a successful side? What is the nature of your culture.
At every World Cup, we have often seen a country “fall apart” due to internal squabbling (e.g. France 2010).
Similarly a strong culture without division is conducive to success.
Does the culture breed success?
Look at all the current problems now facing GM…the result of a poor organizational culture.
Human resource management
Vital to get the best out of every player; create harmony, motivate etc.
Often sides suffer from bust-ups over player selections, team bonuses, quality of facilities for training.
Some countries demand players live a monastic existence – no access to partner/spouses. The manager of Brazil adopts a more relaxed approach and has told players that they are free to have sex but refrain from tiring “acrobatic sex”.
Teams are increasingly multi-racial or multi-cultural and this has either resulted in divisive cliques or been an incentive for the team to unite and show the world that the country is a successful example of a cosmopolitan society (e.g. France 1998)
Some countries will always insist on having a coach from the country, whilst others appoint a foreign national.
Just think of the labor, management and staffing issues that face multinational corporations.
The original game plan
The actual plan arising from adjustments to circumstances.