You have been navigating the waters at E227 Global Solutions quite nicely
these past few weeks, and you are feeling confident that you can handle any
writing task that comes your way. Then, you learn of a delicate situation
involving one of the company’s long-time friends and supporters. Your
writing skills are going to be tested as you are asked to craft a response
refusing the request made by our corporate ally. This is no ordinary
refusal, since a valuable corporate relationship is at stake. You must approach
this message with care and plan accordingly.
View the scenario which will provide the background you need to proceed with
To Complete the Negative News Assignment:
- View the negative message
media piece for the scenario surrounding the message you will write.
- Complete the Week 5 Negative
Message Planning Questions found in Doc Sharing. Insert your responses
directly after each question.
- Write the message in the
appropriate document format indicated in the scenario.
- Add the written message to a
new page on the planning questionnaire, and submit as ONE Word document.
(To add a new page at the end of your questionnaire, place your cursor
after the last item on the questionnaire and press CONTROL and ENTER.)
- Submit the completed
planning questions and written message to your Dropbox by the due
A Successful Message Will Include the Following:
- The message written in the
proper document format.
- Accurate and thoughtful
responses to each planning question.
- Evidence the writer fully
and firmly grasps the circumstances surrounding the message.
- Evidence the writer fully
and firmly grasps the purpose/goals of the message, including
selecting the appropriate organizational approach.
- Full and complete original
text that demonstrates an awareness of audience needs in relation to the
- Proper use of formatting and
style (e.g., bullets, headings, lists, and so forth).
- An awareness and proper use
of all ten writing conventions for professional writing (as appropriate),
covered in Week 2.
- Use of proper grammar,
spelling, punctuation, and capitalization.
This is an outline of the
three-step writing process, which should apply to your analysis of a Week 5
scenario presented in the Negative and Bad News Message tab. Answer the case
questions related to each step directly on this form. For the three-step process questions, you may
use short phrases and sentences for your answers. Then add a page break, and
write a message as directed in the Negative and Bad News Message tab and save
the document as one file.
A. Analyze the Situation
1. What is your general purpose?
2. What is your specific purpose?
3. Exactly what do you want your audience to think, feel, or
believe after receiving your message?
4. Who is your primary audience?
5. What is the audience’s background?
6. What are the audience’s reactions likely to be to your
B. Gather Information
1. What information does your audience need to receive?
2. What facts must you gather in order to create an effective
C. Organize the Information
1. What is your main idea?
2. Will you use the direct or indirect approach?
3. Why are you using the approach you chose?
A. Adapt to Your Audience
1. How will you show sensitivity to your audience’s needs?
2. How much credibility do you already have with your
3. How will you establish the additional credibility you need?
4. Will your tone be informal or more formal?
Compose the Message
· You DO NOT have to attach your first draft.
A. Revise the Message
List three or more changes you made between your first draft and final draft suggested
by the prompts in the revision checklist on page 155 in Chapter 6.
1. First change
2. Second change
3. Third change
4. Additional changes
B. Produce the Message
Use effective design and layout for a clean, professional appearance. Proofread
Review for errors in layout, spelling, punctuation, and other mechanics.
· You DO NOT have to list typos and mechanical
C. Submit these questions and your responses along with a fully formatted
message to the audience in the Dropbox as one Word file.