MKT 571 Client Pitch
Presentation: IMC (Integrated Marketing Communication) Client Pitch Presentation

Objectives: Select a current product
with which you are familiar, and pitch a new Integrated Marketing Communication
plan (IMC) to your client. Create a Microsoft Power Point presentation of 8-10 slides that includes the
following components:

• Identify any considerations you will need to
employ to build and maintain the brand and customer loyalty.

•
Create aprintad and a video
broadcast for the product featuring your new strategy (Youtube TM, video, or
power point storyboard is acceptable)