1.The most scientifically valid research is
________ research. (Points : 5)

2.More than any other group, the ________ cohort
accepts cultural diversity and puts personal life ahead of work life.
(Points : 5)

3.Core competencies tend to refer to areas of
special technical and production expertise, whereas ________ tend to
describe excellence in broader business processes. (Points : 5)

4.With respect to the shortage of raw materials,
air and water are classified as ________ resources. However, as we know,
problems are beginning to plague both our air and water quality. (Points :
5)

5.The firm should estimate its competitors’ costs
and performances as ________ against which to compare its own costs and
performance. (Points : 5)

6.In the famous case where Coca-Cola introduced
New Coke after much research, the failure of New Coke was largely due to a
marketing research barrier identified as ________. (Points : 5)

7.________ consists of people, equipment, and
procedures to gather, sort, analyze, evaluate, and distribute needed,
timely, and accurate information to marketing decision makers. (Points : 5)

8.________ reflects a customer’s judgment of a
product’s performance in relation to his or her expectations. (Points : 5)

9.________ are groups of individuals who are born
during the same time period and travel through life together. (Points : 5)

10.The identification and profiling of distinct
groups of buyers who might prefer or require varying product and service
mixes is known as ________. (Points : 5)

11.Marketers are particularly interested in the
consumption of ________, as developing brand loyalty in this age group is
likely to lead to the highest consumer lifetime value. (Points : 5)

12.A social definition of marketing says ________.
(Points : 5)

13.________ for a product is the total volume that
would be bought by a defined customer group in a defined geographical area
in a defined time period in a defined marketing environment under a defined
marketing program. (Points : 5)

14.Traditionally, most businesses focused on
stockholders. Today, the focus is on what are called ________. (Points : 5)

15.The company’s marketing information system
should be a cross between what managers think they need, what managers
really need, and ________. (Points : 5)

16.Which of the following types of tests shows a
picture and asks respondents to make up a story about what they think is
happening or may happen in the picture? (Points : 5)

17.________ activities include those the company
undertakes to make the product accessible and available to target
customers. (Points : 5)

18.A company with a ________ may be held back by
low brand awareness, low brand availability, benefit deficiencies, and high
price. (Points : 5)

19.Market-penetration, product-development, and
market-development strategies would all be examples of ________ strategies.
(Points : 5)

20.Market-driven organizations tend to excel in
three distinctive capabilities: ________, customer linking, and channel
bonding. (Points : 5)

21.Which of the following is not an example of a
valid advertising message in PharmaSim? (Points : 5)

22.Allround has the highest awareness and brand
trials of any brand. (Points : 5)

23.Allstar currently offers three different brands
on the market. (Points : 5)

24.The “team leader” is only person who can
advance the simulation. (Points : 5)

25.What are the objectives of Allround’s brand
management team? (Points : 5)

26.You can discontinue a brand at any time.
(Points : 5)

27.Any team member can purchase research. (Points
: 5)

28.What is the maximum allowable analgesic in a
four-hour dose of medication based on FDA regulations? (Points : 5)