Enterprise and Workforce Motivation
This discussion is taken from : httpss://businesscasestudies.co.uk/enterprise-rent-a-car/motivation-in-action/introduction.html#ixzz2HJhEN0TZ
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find out what factors drive each person. Some employees may be motivated by working in a team whereas others could be driven by a desire to make a difference.
Enterprise knows that to perform it needs to have motivated employees. The company prides itself on providing superb customer service. Only highly motivated staff will provide this quality of service. Employees deal with customers face-to-face and by phone, email and online.
Using what you have learned in this chapter about motivation, we will examine just how Enerprise does it. Read the case study attached and respond to the following questions
1. Explain how two approaches used by Enterprise Rent-A-Car to motivate employees fit with either Herzberg’s or Maslow’s theories of motivation.
2. Analyse ways in which ‘The Vote’ could encourage and or discouraage Enterprise employees to create high levels of customer service.
3. How effective do you think the motivational techniques used by Enterprise are in overcoming barriers to high
performance? Explain why you think particular techniques would or would not be effective. Please add a reference to support your views