ourse Project: Planning and Carrying Out a Tourism Activity
Objectives|Guidelines|Grading Rubrics|Best Practices
Objectives
The
course project for this class will entail your plan to carry out a
tourism activity that focuses on one of the following themes:
You
are to select one of the above topics and submit a well-thought-out
proposal for a trip, taking in consideration the cost of the program,
the characteristics and needs of the target audience, and the learning
goals of the activity. You will also need to prepare a marketing piece
to sell the activity to your target market and build excitement for the
trip.
Guidelines
Components of the Course
Project Rationale
- How and why did you choose the activity?
- What research did you conduct to arrive at this decision?
- What demographic and data did you use to help with your decision?
Goals
- What do you hope to achieve with this trip?
- Do you believe this plan will succeed in the long run?
- Create a SWOT analysis.
Overall Plan
- Overview of the program
- Itinerary
- Logistics
- Cost
- Competitor information: are there other providers already doing this?
Troubleshooting
- Potential problems
- Staffing, resources, and facilities needed
- Participant and staff safety
Marketing Plan
- How will you market your trip to your demographics?
- What are some challenges you are expecting in the area of marketing?
- You will need to create an elaborate marketing plan for this part of the project.
Evaluation
- How will you determine that you achieved your goals?
- How will you evaluate your participant response?
- Is this trip profitable? What can you do to make it even more profitable?
Milestones
- Course Project Part 1 – due Week 2 – 60 pts: submit your rationale and goals
- Course Project Part 2 – due Week 4 – 60 pts: submit your plan and troubleshooting
- Course Project Part 3 – due Week 6 – 60 pts: submit your marketing plan and evaluation
- Each part of the Course Project should be at least 1,200 words in length.
- Each part of the Course Project should be accompanied by a cover page and APA source citation at the end.
Grading Rubrics
| Category | Points | % | Description |
|---|---|---|---|
| Documentation and Formatting | 6 | 10% | Completion of paper to be focused on the review of the best practices included below and the instruction above. |
| Organization and Cohesiveness | 9 | 15% | The logical order of the content will be derived from best practices listed below. The content will be properly subdivided into sections derived from this document. |
| Editing | 9 | 15% | A quality paper will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct. |
| Content | 36 | 60% | A quality paper will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality project will employ sound use of reasoning and logic to reinforce conclusions. |
| Total | 60 | 100% | A quality paper will meet or exceed all of the above requirements. |
Best Practices
Cover Page for each part:Include the course name and number, who you prepared the paper for, your name, and the date.
Body of Your Report:Use a header titled with the name of your project. Example: “Trip Marketing Plan.” Then proceed to break out the main ideas.
State the main ideas:State
major points in each idea, and provide evidence. Break out each main
idea you will use in the body of your paper. Show some type of division,
such as separate sections that are labeled, separate groups of
paragraphs, or headers. You should include the information you found
during your research and investigation.
Work Cited:Use APA format.
Assignment 1
hapter 1: Complete Case Problems 1 & 2 at the end of the chapter.
CASE PROBLEMS
1.
Suppose
that you are a high school economics teacher. You plan to visit your
principal’s office and convince her that tourism should be included as
part of one of your courses. What arguments would you use?
2.
You
are the minister of tourism of Jamaica, an island country. Identify the
instructions you would issue to your statistics department concerning
collecting data on tourist arrivals and expenditures.
Chapter 2: Read Internet Exercise Activity 2, and answer questions 1, 2, and 3 at the end of Activity 2.
ACTIVITY 2
Site Name:National Trust for Historic Preservation
URL:www.preservationnation.
Background Information:The
National Trust for Historic Preservation is a privately funded
nonprofit organization that provides leadership, education, and advocacy
to save America’s diverse historic places and revitalize our
communities.
Exercises
· 1.What are National Trust historic sites?
· 2.Where does the National Trust get its operating funds?
· 3.Does the National Trust decide which buildings are historic?
Chapter
3: If you were to get a job in the tourism industry, which area would
you focus on and why? Also, discuss how would you go about searching for
the position you would be interested in.
Assignment 3
Textbook Assignment
Chapter 7: Internet Exercises, Activity 1: Answer both questions at the end of Activity 1.
The
Internet sites mentioned in this chapter plus some selected additional
sites are listed for your convenience on the companion Web site for this
book,www.wiley.com/college/goeldner
ACTIVITY 1
Site Name: Expedia Travel
URL:www.expedia.com
Background
Information: This site features comprehensive destination information,
timely and relevant travel news, expert advice, the lowdown on deals,
and much more.
Site Name: Travelocity
Background
Information: Travelocity, powered by the Sabre system, provides
reservations capabilities for over 420 airlines, 40,000 hotels, and more
than 50 car rental companies.
Site Name: Orbitz
URL:www.orbitz.com
Background Information: Orbitz is another online agency. It is a major competitor to Expedia and Travelocity.
Exercises-
1. Describe the features of these three sites.
2. Identify their role in the tourism distribution system.
Chapter
8: Answer the questions for the Case Problem at the end of the chapter.
Length of your response should be at least 275-300 words for this
assignment. If applicable, support your answers with sources and cite
your source in APA format.
Q-
Many of the states in
the United States are experiencing budget problems. A number of
legislatures are considering legalizing gaming (gambling). Some states
have already done so. As a state representative, you have decided to
introduce legislation legalizing gaming to bolster your state’s budget.
What would be your arguments supporting this bill? What opposition would
you expect?
Assignment 5
Textbook Assignment
Chapter 12: Respond to Case Problems 1
and 2 at the end of the chapter. Be sure to elaborately answer the
questions from each Case Problem. Your answers should be about 250 words
per Case Problem.
Chapter 13: At the end of the chapter, answer the following questions for review and discussion: 1, 3, 8.
Chapter 14: At the end of the chapter, review Internet Exercises – Activity 1, and answer all three questions for that activity.
Assignment 7
Textbook Assignment
Chapter 18: Respond to the Case Problem
at the end of the chapter. Be sure to elaborately answer the questions.
Length should be about 250 words for this Case Problem.
Q
You
are the research director of the Colorado Tourism Office and plan to
conduct a study of tourists visiting the state to create a profile of
the Colorado visitor to help guide advertising and promotion decisions.
What questions will you ask in the study? What demographic data will you
collect? How will you sample visitors to ensure you have a
representative sample? How will you tabulate the results? How will you
present your findings?
Chapter 20: At the end of the chapter, answer the following questions for review and discussion: 1, 3, and 8.
1.
What might be an obstacle to the optimistic projections of increased international tourism forecast in this chapter?
3.
Can
tourism enhance and improve a destination area’s cultural and
hospitality resources? Provide actual or hypothetical examples.
8.
What do you think the future of space tourism will be?
ALL DISCUSSIONS
Tourism Industry History Overview (graded)What
Tourism Week 2 discussion
There
In Week 3 discussion
Some
Think Week 4 discussion
What
In Week 5 discussion
In
In what ways wasthe tourism industryimpacted with the economic collapse of 2008? What are some innovative ways the tourism industry paved its own road to recovery? Week 6 discussion
It
Ecotourism Week 7 discussion
In
In |
