Please complete the You Decide case study assignment, Trials of the Trade Show, and answer the case questions.
Role, Key Players
Legal, Ethical, and Risk Management
What is Your Role in this scenario?
Learn more about what the Key Players
have to do with this scenario?
What would you do to resolve this
You are standing by the loading dock with sweat dripping down your brow.
As dozens of trucks and other vehicles line up for what seems like miles in the
distance. As the sun continued to beat down on the loading dock, the union
representatives begin to exchange words with you about who has had the
jurisdiction of work. Finally, you glanced at your watch and realized that the
loads-in for the event was running two hours behind schedule, thus incurring
thousands of dollars in overtime charges. And this was only the beginning of
trials for the trade show. Once the doors to the exhibition opened, hundreds of
buyers streamed in and promptly clogged the aisles on one side of the exhibit
floor. For nearly four hours, buyers virtually ignored exhibitors on the other
side of the exhibit floor. A few minutes after the exhibition began. Several
exhibitors complained to you that the other exhibitors were playing loud music
and stepping into the aisles to bring people into their booths.
Given the scenario, your role and the information provided by the key players
involved, it is time for you to make a decision.
If you are finished reviewing this scenario, close this window and return to
this Week’s You Decide tab, in eCollege, to complete the activity for this
You can return and review this scenario again at any time.
- What should be included in
the exhibitor’s policies, procedures, and practices, and regulations?
- How do you design the
exhibit floor to avoid crowding, gridlock, and other crowd control issues?
- What do you do if an
exhibitor violates regulations?
- How do you communicate
effectively with union workers?
- What are some creative
solutions to ensure that buyers visit underutilized areas of the exhibit
Note to the student: You are being graded on your demonstration of
reasoning, critical thinking, and analytical abilities in applying what you are
learning about market research. If you use your text or outside sources of
information, please provide in-text citations and references using APA or MLA formatting