page 1
Question 1.1. (TCO 1) One of the key psychographic changes
in event guests is _______. (Points : 5)
more desire for
participation
more interest
in greener events
fewer smokers
All of the
above
Question 2.2. (TCO 2) Event managers primarily use
quantitative research to determine demographic information such as _______.
(Points : 5)
lifestyles
attitudes
values
age, gender,
and income
Question 3.3. (TCO 3) Staff diversity is important because
(Points : 5)
diverse
experiences and opinions better inform event decisions.
diversity
sustains the life of the event.
you need to be
inclusive and represent your stakeholders.
All the above
Question 4.4. (TCO 4) Expenses may be _______. (Points : 5)
A. fixed
B. variable
C. permanent
A & B
Question 5.5. (TCO 5) Event Leadership financial success
requires that you achieve all of the following except _______. (Points : 5)
borrowing lots
of money
seeking
professional counsel
identifying and
using efficient financial technology
controlling
overhead and building wealth
Question 6.6. (TCO 6) The production schedule is similar to
the _______. (Points : 5)
A. event
specification guide
B. resume
C. timeline
A & B
Page 2
Question 1. 1. (TCO 6) Briefly explain the use of a timeline
during an event. (Points : 10)
Question 2. 2. (TCO 6) Select five audiovisual or lighting
options you may use in your event. Explain the features of equipment you
selected and how they might be used in an event. (Points : 10)
Question 3. 3. (TCO 2) List and briefly explain the design
phase of the Event Management Process. (Points : 10)
Question 4. 4. (TCO 2) List and briefly explain the planning
effective events phase of the Event Management Process. (Points : 10)
Question 5. 5. (TCO 5) Briefly describe and explain a
breakeven analysis. (Points : 10)
Question 6. 6. (TCO 1) Identify six new and emerging career
opportunities in this growing field and briefly discuss the background and
experience typically required. (Points : 10)
Question 7. 7. (TCO 2) Explain the five-card draw: Playing
the five senses. How does this benefit the event planner? (Points : 10)
