Week 1 assignment
Case: You are the
event leader for a statewide exposition being held in the capital of your
state. This will be a 3-day event in the middle of summer and will have indoor
and outdoor venues focusing on the strong industries of your state. Your
contract requires you to completely create and implement the entire event with
2 years’ notice. The event needs a lot of creativity and organization. The
event needs to focus on both young and old participants.
There are two parts to this
First: Mind map the
event – see figure 2.7 on page 48 of your text. Create a similar mind map
listing and fully answering the why, who, when, where, and what questions. In
this week’s lecture, you’ll find an example of a mind map that will help you
with this assignment.
Second: What tasks
will you perform in each of the five stages (research, design, planning,
coordination, and evaluation)? Elaborate on each stage and task.
Go beyond the text . . . include
Internet or library research, and be sure to include references in your paper
(this can be an additional page beyond the page-count criteria).
Week 2 assignment
Assignment – Five Senses Analysis
Submit a 2–3 page
(double-spaced) paper describing how you would use a focus group to establish
the correct design of an event (you may use any event of your choice). Focus on
the five senses in this analysis. How would you use this focus group? What
types of questions would you ask? How would you conduct the focus group? These
are just some questions to answer in your submission. Clickherefor
more details about this assignment.
Submit your assignment to the
Week 2 Assignments Dropbox located on the silver tab at the top of this page.
For instructions on how to use the Dropbox, read
Week 3 assignment
Submit a draft of an event
budget for the event you have chosen for your final project. Yourevent budgetwill
indicate the needed funds to operate the event. Clickherefor the
template format of the event budget. Type directly into the table, save to your
computer, and submit via the assignment dropbox.
For course project information,
please see the Course Project tab under Course Home.
Week 5 assignment
Assignment – You Decide Case Study
Please complete the You Decide
case study assignment, Trials of the Trade Show, and answer the case questions.
- What should be included in
the exhibitor’s policies, procedures, and practices, and regulations?
- How do you design the
exhibit floor to avoid crowding, gridlock, and other crowd control issues?
- What do you do if an
exhibitor violates regulations?
- How do you communicate
effectively with union workers?
- What are some creative
solutions to ensure that buyers visit underutilized areas of the exhibit
Note to the student: You are being graded on your demonstration of
reasoning, critical thinking, and analytical abilities in applying what you are
learning about market research. If you use your text or outside sources of
information, please provide in-text citations and references using APA or MLA
Week 6 assignment
Assignment – Internet Marketing Plan
Create an Internet marketing
plan for your event or to market yourself as an event planner for your final
project topic. YourInternet Marketing Planwill provide a review of your marketing and
Week 7 assignment
Assignment – You Decide Case Study: Good Luck
This week, your assignment is a
You Decide situation. Please review the case under the You Decide tab and then
complete the questions. You will have four questions to complete. Please
complete each question in 300 words or less. Complete your assignment offline
and submit it as a Word document to the Dropbox. Please make sure that you keep
a copy of your answers. You do not need to include references for this
Based on the information above, write a short report to address the
- How can the university
clearly identify who is in charge of planning the luncheon when it
arranges for next year’s event
- What type of efficient
organizational chart would you recommend for such events in an academic
- What other techniques would
be helpful to save, track, and retrieve in the event history?
- How would you create a
checklist for the various elements of the event?
In your response be sure to incorporate what you perceive to be the
goals of your organization and how they would impact your decision.
Course Project: EVENT PLAN
Apply concepts learned in class
to develop a real-world event plan.
- Papers must be a
minimum of 3,000 words
- Follow APA
standards for formatting, citations, and reference page.
- Even though this
is not a scientific-type writing assignment, and is mostly creative in
nature, references are required.
- The final
project should contain at least 6 authoritative, outside references
(anonymous authors or web pages are not acceptable).
- All DeVry
University policies are in effect, including the plagiarism policy.
- Any questions
about this paper may be discussed in the weekly Q&A forum.
- The course
project is worth a total of190 points, which
is submitted in two assignments.
- Event Draft
Budget, 45 points (week 3)
- Final Project,
145 points (week 7)
graded on quality of research topic, documentation and formatting,
organization and cohesiveness, editing, and most importantly, the quality
of the content.
Over the next 7 weeks, you will
be building your Course Project. This should be an original event created for
this class; do not use an event that you may have previously planned. The
Course Project will be your own event, to include key theoretical elements from
this course. In general, you want to focus on an event that’s big enough to be
detailed properly and small enough to be completed within 7 weeks! In other
words, do not choose the Olympics (too big) or your company’s annual Christmas
Party (too small)!
You are the Event Leader and
planner of your event, and your course project should encompass the following
items in the following sequence (use this as an outline for your project).
- Title page
- Table of content
- Expectations of
the event planners, client, attendees, and other stakeholders. What are
their goals? Then, review how you will meet those goals.
- Describe the
concept and theme that you have selected based on the stakeholders’
expectations. Present any background or facts that will enable the reader
to clearly understand the issues. Explain why you chose that concept and
theme, and how it supports the goals of the event. Include the number of
attendees, exhibitors (if any), location, date, staff, and any sub-events,
- Prepare the
event budget and describe how you will realistically acquire needed funds
(if through sponsorship, attendance, etc). Also include if this is a
for-profit, break-even, or not-for-profit event.
- Review the
contracts, permits, and ethical issues you may encounter. Explain any
potential legal implications.
- Choose a
location for this event. Research the Internet for various possibilities.
Give a brief analysis and description of the location. Include a detailed
description of décor, furniture, fixtures, or any special requirements.
- Describe how you
will set this event. Include a timeline, which works backwards from the
start time detailing the load-in factors and set-up times.
- Explain how you
plan to market the event. How would you create interest with the potential
attendees of the event? What type of pre-event communications might be
used to motivate the guests or attendees?
- How will your
guests or attendees be arriving? How are they traveling to the event? How
will they be greeted when they arrive to the event site?
- Describe the
event atmosphere and physical environment at the event site. Explain the
venue at the event site.
- Describe your
plan for any food or beverages served at the event: menu, serving style.
Explain how the menu and serving style correlate with the concept and
theme of the event.
- Describe your
plan for activities at the event. Thoroughly explain the activities and
what you require for this event. What type of entertainment will you have?
An event is like a theatrical play; it has a plot, message, and characters
- When an event is
over, all that is left are memories. What amenities might you give to your
guests; a giveaway that will provide a tangible memory?
- Review the
vendors you will be using to handle aspects of your event (such as
technology you will be using — audio/visual, interactive, communications,
or other special technology required for your event.
- Review safety
and security policies, and procedures you would incorporate into the
accommodations do you need for special needs of your guests?
- Detail how you
would manage the cleaning and breakdown of the event.
- Include a
summary and/or conclusion for your project.
- Include a
(See Syllabus for Due Dates)
2(not graded, but required):In the discussion topic “Final Course
Project Topic,” post your suggested event. Please provide the name of the
event and a review of your concept and theme.
As you consider your course
project, you should think about what types of events that interest you the most
and events with which you have the most experience. For example, if you
attended a large number of trade shows, you might want to develop a trade show
concept, or you may have enjoyed social events like weddings or alumni
meetings. Ask yourself: what event concepts do I feel most comfortable in
developing? The answer is probably a good place to start in developing your
3:Prepare a rough
draft of your event project (45 points). The budget must match the event
plan you are considering. The budget will include the necessary labor and
materials to run and manage your event. Include total costs for the event
and revenue required to support the event with expected profits. The use
of the budgetary form provided in Doc Sharing will assist you in covering
the event budget requirements.
7:Final paper is
due (145 points). The Course Project will be your own event, to include key
theoretical elements from this course. In general, you want to focus on an
event that is big enough to be detailed properly and small enough to be
completed within 7 weeks.
The course project is worth a
total of 190 points, which is submitted in two assignments.
Event Budget Draft (Week 3)
Final Project, 145 points (week
Budget Draft grading rubric
The event budget draft must be
completed in full for your event. The budget must match the event plan you are
- Briefly discuss
the theme of the event you selected.
- The budget will
include the necessary labor and materials to run manage your event
- Total costs for
- Revenue required
to support the event
- Your expected
The use of the budgetary form
provided will assist you in covering the requirements of preparing your event
Project grading rubric
Documentation and Formatting
Completion of entire paper to
Organization and Cohesiveness
A quality Project will include
A quality Project will be free
A quality Project will have
A Quality Project will meet or
- Table of Content– List the main sections and the pages
in which they are located. Illustrations should be included separately.
- Introduction –This introduces the content of your
paper to include why the subject is important, previews main ideas in the
order in which they will be covered, questions that will be asked and
answered, and establishes a tone for the document. An introduction also
provides a reason for the audience to read the paper.
- Body of Your
Report– Use a title
with the name of your project; for example: “The Development of Hotel X –
A World Class Resort.” Then, break out the main ideas. State the main
ideas, state major points in each idea, provide evidence. Show some type
of division like headings for separate sections. You would include the
information you found during your research and investigation. Follow the
outlined provided above.
- Conclusion– An effective conclusion summarizes the
main ideas and supports major points from the paper. Minor details are
left out. Summarize the benefits of the ideas and how they affect the
- References– APA format.
Preparing an Academic Paper
- Apply a
three-step process of writing: Plan, Write, and Complete.
- Prepare an
outline of your research paper before you go forward (one is provided
- Complete a first
draft, and then go back to edit, evaluate, and make required changes.
- Use visual
communication to further clarify and support the written part of your
report. You could use example graphs, diagrams, photographs, flowcharts,
maps, drawings, animation, video clips, pictograms, tables, and Gantt
charts. Remember, these items should enhance a paper vs. dominate.
Event Leadership Profession
What type of events do
event professionals manage? List some possible events that you have witnessed
or in which you participated. Do you think they were well planned and managed?
What made them special? What made them memorable? Challenge your classmates–did
you attend a similar event or even the same one?
After reading the text, do you think timing is the most
important aspect of event planning? Why? Why not? Do you think space and tempo
are more important? If you had to choose ONE as the most important, which would
you choose and why? Why is it superior to the others?
pecial Needs in Events
What are the special needs
of your guests during an event? As an event manager how would you satisfy the
special needs of the guests?
This section lists options that can be used
to view responses.
Policies, Guidelines, and
What policies and procedures
would you include in recruiting and orientating your event staff and
volunteers? What procedures would you use to motivate you event staff and
Give some examples on how
you would orient, train, and educate your event staff. How would you, as an
event manager, motivate and inspire your staff and the volunteers?
Explain some ways that an
event budget can be managed for a project. Think about a small event with a
small budget versus a large event with a large budget and the methods you could
employ. Please provide examples.
How would you, as an Event
Manager, deal with acquiring vendors for your events? What would be the proper
Select and explain one
element of managing an on-site event production. How does it enhance or
diminish the event or function?
What kind of risk management procedures would you set in
place for an event? What risks can you plan for? How can you mitigate them
prior to or during an event?
Compare and contrast
ethics, law, and morals. Give an example in relation to an event of what you
consider unethical and against the law, and your personal views on morals.
The five Ps of marketing are Product, Promotion, Price,
Public Relations, and Place. Which do you think is the most importantPin advertising and marketing an
event? Yes, they’re all important; what I want to know is on which would you
put the most emphasis and why.
Explain the role, scope, and potential of online
consumer-generated media to advance your event. How would you maximize Internet
Describe some current and future technology trends in
event management. What would be a perfect event management solution?
Describe some of the
less-than-obvious career choices you have in event management. What are some of
the subfields in event management?