This course project is designed for you to learn more about the lodging industry while having some fun at the same time. Your assignment is to design and to develop your own hotel. The following criteria needs to be followed:
- Will you select a hotel franchise (brand) yes or no / why or why not?
- How many rooms will your hotel have?
- What will your hotel’s ADR be?
- Select an actual geographic location / market.
- Decide what type of operating segment your hotel will operate under.
- Develop the hotel’s departments that will support the operations of the hotel.
- Select specific amenities that will help distinguish your hotel’s brand.
- What type of management organization will your hotel possess?
- What type of security features will your hotel have?
- Evaluate your actual competition (strengths and weaknesses).
- Establish a target market.
- Establish a marketing plan for how you will attract the target market.
- What are some of the current opportunities and issues that your geographic market possesses?
- How will you turn a profit after several years in business?
Projects must 8 to 12 pages in length (this would be roughly 1 page per area included in the report), 12 point font, double-spaced, 1″ margins, and include a cover page, table of contents, introduction, body of the report, summary or conclusion and works cited.
- Even though this is not a scientific-type writing assignment, and is mostly creative in nature, references are still very important. At least 6 authoritative, outside references are required (anonymous authors or web pages are not acceptable). These should be listed on the last page titled “Works Cited”.
- APA format and citations are required.
- All DeVry University policies are in effect including the plagiarism policy.
- Projects aredue in Week 6of this course.
- Any questions about this project may be discussed in the weekly Q&A discussion topic.
- This project is worth 200 total points and will be graded on quality of research topic, quality of paper information, use of APA citations, grammar and sentence structure.
- No late papers will be accepted.
|Documentation and Formatting||20||10%||Completion of entire paper to be focused on the review of the “best practices in preparing this paper” included below and the instruction above|
|Organization and Cohesiveness||32||16%||A quality paper will include an introduction based upon a well formed paper topic. The logical order of the content will be derived from best practices in preparing this paper listed below. The content will be properly subdivided into sections derived from this document.|
|Editing||28||14%||A quality paper will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.|
|Content||120||60%||A quality paper will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality project will employ sound use of reasoning and logic to reinforce conclusions.|
|Total||200||100%||A quality paper will meet or exceed all of the above requirements.|
The following are the best practices in preparing this paper.
- Cover Page– Include who you prepared the paper for, who prepared, and date.
- Table of Content– List the main ideas and section of you paper and the pages in which they are located. The illustrations should be included separately.
- Introduction– Use a header on your paper. This will indicate you are introducing your paper.
The purpose of an introduction or opening:
- Introduce the subject and why the subject is important.
- Previews the main ideas and the order in which they will be covered.
- Establish a tone of the document.
Include in the introduction a reason for the audience to read the paper. Also, include an overview of what you are going to cover in your paper and the importance of the material. (This should include or introduce the questions you are asked to answer on each assignment.)
- Body of Your Report– Use a header titled with the name of your project. Example: “The Development of Hotel X – A World Class Resort”. Then proceed to break out the main ideas. State the main ideas, state major points in each idea, provide evidence. Break out each main idea you will use in the body of your paper. Show some type of division like separate sections that are labeled; separate group of paragraphs; or headers. You would include the information you found during your research and investigation.
- Summary and Conclusion– Summarizing is similar to paraphrasing bur presents the gist of the material in fewer words than the original. An effective summary identifies the main ideas and major support points from the body of your report. Minor details are left out. Summarize the benefits of the ideas and how the effect the tourism industry.
Additional hints on preparing the best possible project.
- Apply a three step process of writing… Plan, Write, and Complete.
- Prepare an outline of your research paper before you go forward.
- Complete a first draft and then go back to edit, evaluate, and make any changes required.
- Use visual communication to further clarify and support the written part of your report. Example graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, Tables, and Gantt charts.