The “Hidden” Job Market (graded)
Although estimates vary, it is suggested that 80% or more of the job openings that exist are in the hidden job market. What is the difference between thepublishedjob market and the hidden job market? What techniques would you usually use to access the published job market? What techniques would you use to access the hidden job market?
Marketing Yourself (graded)
In Career Focus: A Personal Job Search Guide, Martucci Lamarre (2006) suggests that if we want to realize our job dreams, we need to think about ourselves as products to be marketed, and in order to do this, we need to contextualize ourselves within the five Ps of marketing: product, price, place, presentation, and promotion (p. 4). Please reflect and respond to the following questions taken from our textbook.
- What exactly is your product and how is it different from (or better than) other similar products?
- Where will you sell your product?
- Who are the potential buyers of the product and how does that price compare to similar products being offered?
- How will you let others know about your product, and how will you develop its presentation to appropriate markets?
Preparing for Your Interviews (graded)
Experts will tell you that it is important to prepare for an interview. What type of preparation could and should you do?
Responding to Interview Questions (graded)
Once you have a resumé that gets noticed by employers, the next step in securing the job that you want is to interview successfully. The key to interviewing successfully is your ability to respond appropriately and well to the questions asked during the interview. Pick three questions from the following list (Martucci Lamarre, 2006, p. 121) and tell us how you would respond to them.
- Tell me something about yourself.
- Why should I hire you?
- What are your strengths?
- What are your weaknesses?
- Why are you applying for this position?
- How are you qualified for this position?
- Why are you interested in working for our firm?
- What can you contribute to this company?
- What are your short-term goals?
- What are your long-term goals?