Copeland
Corporation: Evolution of a Manufacturing Strategy, 1975-1982 (A)

Assignment
Questions

1. In
   what ways has Copeland’s manufacturing strategy changed under an unnamed
   president (1960’s to 1969), to Carl Moeller’s tenure (1969 to 1975),
   through the presidency of Matt Diggs (1975-1982)? What triggered these changes?

How the strategies were
changing. What was the strategy? What
were they doing? Facts about what they
were doing. What are they competing on?

What was Moeller doing.. the facts..
Stage 2.

What did Matt do? What is his strategy? Stage 3 and 4. Why were they making these strategies?

Each one of these are focused on
either process and products. What are
they focused on and what did they learn.

1. What
   did the company learn from its experiences at:

1. Hartselle
2. Rushville
3. Shelby

–
Green fields sites-
other manufacturing sites, each one of the above are in diff locations and each
is good at a diff thing. They are called
Focused Factory, focus on one idea/thing and do it well. You can focus on one of two things:

o
Process –
being able to make generalize the machines and make a broad range of products,
skills are better. Volume for any given
product is lower. Relates to the (system
coordination based from Operations Based articles)

o
Product –
Develop machines labor skills to become highly efficient to make a limited line
of products. Appropriate quality, low
cost and high volume. (relates to Processed based from Operations Based
articles)

1. Describe
   the role played by each of the following individuals in the evolution of
   Copeland’s manufacturing strategy:

1. Matt
   Diggs
2. Dick
   Peltier
3. Wes
   Granville
4. Dean
   Ruwe

–
What did each one
do? How did Matt Diggs roe change over
time? ties question 1,2 and 3

1. Should
   the Sydney
   plant be focused on product or process?
   Discuss the strengths and weaknesses of both strategies to support
   your argument.

–
Plant with in a
plant. Which why should they go. Think
about Diggs strategy. Question one
informs you into this question. Previous answers should indicate if this should
be product or process.