Case Study 2: Improving E-Mail Marketing Response
A company wishes to improve its e-mail marketing process as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed Generic); Email Open (No Yes); and E-Mail Body (Text HTML). Each of the combinations in the design was repeated on two (2) different occasions.
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