BUSN115 Week 5: Lemonade Stand, Part II
Informal Business Report
Background
In part II of this assignment, we continue to outline various business
aspects of our lemonade stand. As you continue to learn new concepts
in this course, you have seen how a lemonade stand can help us
understand and apply these concepts. In Part II of your lemonade stand
we will incorporate concepts from weeks 4, 5, and 6 and apply these to
your newly created company.
Scenario
In week 3, you created a lemonade stand that you opened in your local
neighborhood; you created a name, developed a mission statement,
outlined a CSR plan, and picked a pricing strategy for this new company.
This week you will continue to develop your idea by writing an informal
business report that will share your plans with a potential business
investor. A report template is available in Doc Sharing to guide you
through formatting of this assignment; however, the main prompts you
should address in the report include:
– Branding strategy. In Part I, you decided part of the brand when you
developed your pricing strategy. Continue with the other parts of the
marketing mix (Place, Promotion, and Product), and discuss how the
lemonade stand should be branded utilizing this marketing mix (Chapter
13).
– Opportunities for new locations. Your stand in your neighborhood has
been very successful and you are considering expanding operations. In
doing so, you will need to outline some criteria for potential new
locations (Chapter 15).
– Promotion plans. You have a $ 10,000 budget to promote your stand in
the local community. Please outline two or three ways you could promote
this business (please include costs involved in these promotions)
(Chapter 16).
– Employee Training. You have hired several people to run your lemonade
stand, as you simply are too involved in the strategic aspects of the
business. As such, you have seen sales drop. What are some ways you
can motivate your employees to improve sales? (Chapter 10)
Activity
Once you have considered the points above, please provide responses and
explanations using the template provided in Doc Sharing (titled
“Lemonade Stand Informal Business Report”). Utilize your textbook and
apply the lessons we have learned in previous weeks to develop and
support your plans. By offering support and developing your response,
you must provide examples, elaboration, or justification, often in the
form of information gathered from your textbook. When integrating
support from your textbook, be sure to use APA style to provide in-text
citations within the paragraph and a full end reference on a separate
Reference Page after the Business Plan. Examples of APA formatting are
included in the template.
You are to write roughly 500 – 750 words in answering all points posted above for your Lemonade Stand.

This informal business report will be evaluated on how well you apply
the concepts that are detailed in the textbook to a practical idea. In
order to receive the highest grade, it is required that you review the
textbook and cite specific areas of the text in your responses (taking
care in citing these properly in APA style). Additionally, while this
is not an English class and while the content of your ideas is most
important, grammar and sentence structure will account for a portion of
your report grade. Please be sure to write well-developed responses in
complete sentence and paragraph format.

Note: For this assignment and other college writing assignments, please
note that when you reference or cite a text, if you use words that are
directly from a source, they must be in quotations and cited. If you
are just referencing them and have changed the words, a citation is
still required. One final point, when writing anything in college, you
must adhere to the 80/20 rule: 80% of the papers should be in your own
words, while 20% make up any citations you may add. Violation of this
rule could result in a zero for the assignment.

Grading Rubric
Grading Rubric: Category Points Description
Criteria/Creativity 30 Demonstrates a strong grasp of the prompts by
fully addressing required components with creativity, insight, and
logical application.
Understanding 50 Demonstrates understanding of the course content by
applying concepts from the lectures and text and showing citations from
the text when addressing the prompts. The report clearly explains
business plans to an investor as the audience.
Execution 20 Responses follow a clear purpose and are written succinctly
using strong organization, development, and proper grammar. Citations
and a Reference Page are correctly formatted using APA style. Word
count for the business report should be between 500 – 750 words (not
including the Reference Page or template information).
Total 100 A quality assignment will meet or exceed all of the above requirements.