Week 9 DQ
“Effective Organizational
Design”
From the case study, evaluate the soundness of GE’s organizational
design in terms of structure, strategic control systems, and organizational
culture. Next, analyze the manner in which ecomagination products and services
successfully implemented a new business model that increased the relationships
among all functions and thus built distinctive competencies and contributed to
environmental sustainability. Provide a rationale to support your response.
From the case study, evaluate the degree to which GE’s new business
initiative impacted its overall brand value, organizational structure, and
culture. Provide at least two (2) examples that illustrate the impact of the
new initiative on both the organization and GE’s competitive advantage
Week 9
Assignment 3: A New Strategy for Kodak
Due Week 9 and worth 300 points
Review Case 28 “The rise and fall of
Eastman Kodak: Will it survive beyond 2012?” located in the textbook. Assume
that you have been hired by Kodak as a business consultant to recommend a new
corporate-level strategy for the company to improve declining sales, increase
profitability, and expand the company to the Cloud service industry.
Write a five to seven (5-7) page paper in
which you:
1.
Establish five (5) key objectives for Eastman Kodak that encompasses the
operational, financial, human resource aspects of the business. Next, argue
that each of the established objectives is essential to the success of the
company within the Cloud service industry.
2.
Analyze Kodak’s horizontal and vertical integration strategy and
determine the corporate level strategy that is more appropriate for the company
to establish a competitive advantage in the Cloud service industry. Provide a
rationale for the determination.
3.
Determine five (5) ways in which pursuing a multibusiness model based on
diversification may increase profitability for the company. Provide at least
two (2) examples of such use of a multibusiness model from industry to support
the rationale.
4.
Recommend one (1) implementation strategy for Eastman Kodak that
considers organizational design, strategic control systems, structure, and the
type of organizational culture fitting for the organization and its new
industry. Justify the recommendation.
5.
Speculate on the way in which both the corporate-level strategy and the
implementation strategy you recommended in Question 2 and Question 4 would
support ethical business behaviors. Analyze the
significant manner in which ethics,
corporate social responsibility, and environmental sustainability impact the
implementation of the strategies that you have recommended.
6.
Use at least three (3) quality academic resources in this assignment.
Note: Wikipedia and similar type Websites do not qualify as academic resources.
Your assignment must follow these
formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
