Binnj On The Apple iPad
Case Study Questions
Please download Binnj On The Apple iPad from the Harvard Business School Press. Answer the following
discussion questions. Please limit the size of your analysis to 3-4 pages – 1.5 lines spacing.
2. Binnj seems to have embraced the “agile” development approach. In what circumstances
might a firm choose to use the slower, more traditional “waterfall” approach to developing
a new system?
3. Since the start of the Binnj science experiment, a plethora of new tables have been
announced (e.g., from companies such as Research in Motion, Samsung and Hewlett
Packard). Has Binnj chosen the right platform?
4. Should Hutcherson slow down (i.e., wait another two months before making a formal
product announcement, as per Philips’ suggestion) or speed up (i.e. push LiveMenu more
aggressively, as per Hayes’s suggestion)?