Below you will find the link to
the case that you need to read.

httpsss://cb.hbsp.harvard.edu/cb/pl/30223646/30223844/ecf017087aea43318b9137fbd397efbb

After
reading the case please answer the following questions with no more than 500
words.

LEGO:

1. What led the LEGO Group to the
edge of bankruptcy (by 2004)? Please focus on the management moves during the
“growth period that wasn’t (1993-98) and the “fix that wasn’t” (1999-2004).

2. Why did Knudstorp’s turnaround
strategy work? In your opinion, which actions taken were
the most effective? Which actions were the least effective?

3. Should LEGO launch the new line of
board games?

4. What other growth strategies would you recommend to the CEO?