Below you will find the link to
the case that you need to read.
reading the case please answer the following questions with no more than 500
1. What led the LEGO Group to the
edge of bankruptcy (by 2004)? Please focus on the management moves during the
“growth period that wasn’t (1993-98) and the “fix that wasn’t” (1999-2004).
3. Should LEGO launch the new line of
4. What other growth strategies would you recommend to the CEO?