Assignment for Sony Music and the Music Industry
Please answer the following two questions (type your responses below the questions):
1. What is competition like in the music industry? Which of the five competitive forces (Porters) is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
2. What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive?
3. Who are the major players in the music industry (using only the information from the case).