In this assignment you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment.See attachedand consider the following:
Topics for Research and Analysis
Promotional Goals: Identify specific objectives related to the promotion of EDUS’s acquisition of the institution. In addition identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product’s benefits compared to competitors. Other promotional goals may involve communicating new uses for an item or informing customers or lower prices.)
Business Environment: Identify cultural and legal factors that might influence promotional decisions both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries certain information is required in television commercials selling products aimed at children.)
Media Plan: Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television radio newspapers magazines and the Internet may be common in industrialized countries developing economies may require other different media. In some countries advertising messages are broadcast through large speakers mounted on moving trucks.)
Promotional Strategy: Compare the benefits of push-and-pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition.
Economic Cultural and Political-Legal Environment: Investigate the economic cultural and political-legal environment that might affect promotional messages and media relevant to this acquisition. Recommended Actions: Recommend EDUS actions related to promotional goals needed adaptations due to cultural or legal factors and a media plan. Provide evidence to support your recommendations.
Conclusions:Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research.
Submit a PowerPoint presentation (approximately 10 slides) providing your analysis and research findings on the topics indicated. You are expected to include statistical data when possible including tables graphs and other visuals that support and enhance your study. Most importantly all written assignments and responses should follow APA rules for attributing sources!

Assignment 2: Marketing of the
Acquisition by EDUS

In this assignment, you will research information related to the
marketing and promotion of the acquisition by EDUS and provide an
assessment.Click here
to review the EDUS case and consider the
following:

Topics for Research and
Analysis

Promotional Goals: Identify specific objectives related to the promotion of EDUS’s
acquisition of the institution. In addition, identify specific objectives
related to informing potential students of new capabilities and offerings
resulting from the acquisition. (Promotional goals vary. Some organizations
need to create awareness of their product’s benefits compared to competitors.
Other promotional goals may involve communicating new uses for an item, or
informing customers or lower prices.)

Business Environment: Identify cultural and legal factors that might influence promotional
decisions – both in announcing the acquisition within the region and recruiting
new students to the institution. (In some countries, certain information is
required in television commercials selling products aimed at children.)

Media Plan: Analyze media availability to determine cost-efficient methods of
communicating with potential students within the country and within the
geographic region. (While television, radio, newspapers, magazines, and the
Internet may be common in industrialized countries, developing economies may
require other different media. In some countries, advertising messages are
broadcast through large speakers mounted on moving trucks.)

Promotional Strategy: Compare the benefits of push-and-pull promotions for acquiring new
students at the institution. Devise a promotional strategy that will help EDUS
expand the student body and also inform potential students of increased
capability of the institution resulting from this acquisition.

Economic, Cultural, and Political-Legal
Environment: Investigate the economic,
cultural, and political-legal environment that might affect promotional
messages and media relevant to this acquisition.

Recommended Actions: Recommend EDUS actions related to promotional goals,
needed adaptations due to cultural or legal factors, and a media plan. Provide
evidence to support your recommendations.

Conclusions:Draw conclusions about the material you have presented.
The opinions or judgments you present should be supported by your research.

By Wednesday,
May 14, 2014, submit a PowerPoint presentation (approximately 10 slides)
providing your analysis and research findings on the topics indicated. You are
expected to include statistical data when possible, including tables, graphs,
and other visuals that support and enhance your study. Most importantly, all
written assignments and responses should follow APA rules for attributing
sources! Submit your document to the M4: Assignment 2 Dropbox.